Context:

The Arkansas State Fair is an annual event held in Little Rock, Arkansas, featuring a variety of attractions such as carnival rides, agricultural exhibits, live entertainment, food vendors, and competitions. It typically celebrates Arkansas's culture, agriculture, and community with activities for people of all ages.

Problem:

To develop branding for the 2024 Arkansas State Fair that maintains previous brand consistency while introducing a fresh approach.

Role:

Ideation, Creative Direction, Branding, Graphic Design