Context:

Frio Vodka is a Texas Brands spirit that embodies craftsmanship and quality. It's distilled with care, offering a smooth, clean taste appreciated by Texans and vodka enthusiasts. Frio Vodka reflects Texas' spirit-a blend of tradition and innovation that distinguishes it globally.

problem:

The client requested the creation of summer cocktails featuring Frio Vodka, aiming to capture the refreshing essence and versatility of the spirit in seasonal drinks.

ROLE:

Ideation, Creative Direction

concept:

To construct an image that reflects the essence and ingredients of the cocktails themselves. Through this visual representation, the concept conveyed the vivid and flavorful experience of enjoying Frio Vodka cocktails.