HeartHeaded Company is a clothing brand that emphasizes the significance of treating others with kindness and living up to the commitment of love.

Context:

This collaboration aims to convey the importance of shedding layers of oneself to reveal the best version and embracing one's true colors, without concealing them for the sake of others' comfort.

Problem:

Role:

Branding, Graphic Design

Illustration, Mock-ups

Illustrated in the design is the act of shedding the anticipated facade and revealing your authentic self. This process entails learning to let go of the expectations imposed by others, enabling you to blossom into your truest self.

Concept:

In order to find myself, I must first lose the me you want me to be.

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